منابع مشابه
You’re so lovable: Anthropomorphism and brand love
Brand love has been found to predict brand loyalty measures better than conventional attitude models that rely on the brand’s perceived quality. Hence, marketers are interested in factors that lead to brand love. This study investigates the influence of anthropomorphism on brand love in the context of defensive marketing. We identified five possible theoretical mechanisms through which anthropo...
متن کاملThe Wolves of Yellowstone
Perhaps no other large predator is more deeply embedded in our psyche than the wolf. Vilified throughout history in both legend and literature, humans had effectively eradicated wolves from Europe by 1850. In the United States, the government declared a war of extermination against gray wolves (Canis lupus) beginning in the early 1800s. Hunters, ranchers, and farmers eagerly enlisted, using let...
متن کاملCompetent jerks, lovable fools, and the formation of social networks.
When looking for help with a task at work, people turn to those best able to do the job. Right? Wrong. New research shows that work partners tend to be chosen not for ability but for likability. Drawing from their study encompassing 10,000 work relationships in five organizations, the authors have classified work partners into four archetypes: the competent jerk, who knows a lot but is unpleasa...
متن کاملWolves at the more
Wolves in America and Europe are facing a change of fortune after centuries of hunting that have seen them become extinct in many areas and reduced to tiny populations elsewhere. But new conservation measures in the US and Europe are having a dramatic impact. Wolves have already recolonised parts of the US Rocky Mountains, and they have been reintroduced successfully to parts of Idaho and Monta...
متن کاملRestoring Yellowstone’s aspen with wolves
Wolves (Canis lupus) were reintroduced to Yellowstone National Park in 1995–1996. We present data on a recent trophic cascade involving wolves, elk (Cervus elaphus), and aspen (Populus tremuloides) in Yellowstone’s northern winter range that documents the first significant growth of aspen in over half a century. Results indicate reduced browsing and increased heights of young aspen during the l...
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ژورنال
عنوان ژورنال: Science
سال: 1993
ISSN: 0036-8075,1095-9203
DOI: 10.1126/science.261.5121.531